Their movement, KONY 2012, is raising over four million times on Facebook. KONY aims to tell people about the alleged war crimes committed by Ugandan military group the Lord’s Resistance Army (LRA) under the leadership of Joseph Kony.
The campaign is aiming ‘not to celebrate him, but to raise support for his arrest and set a precedent for international justice’.
The International Criminal Court wants Kony on 33 separate criminal charges, including 12 counts of crimes against humanity as of 2005.
Other charges that he is wanted for include murder, enslavement and rape, while the US has named Kony as one of the world’s most wanted terrorists after being on the run for over 26 years.
Kony is also believe to have ordered the abduction of an estimated 66,000 children, forcing them to become child soldiers or sex slaves.
On Wednesday ‘KONY 2012’ and ‘Invisible Children’ were trending worldwide on Twitter, with the group’s 30-minute documentary being retweeted thousands of time.
The documentary shows war-torn Uganda through the eyes of Jacob, a former LRA child soldier.
A series of celebrities, including Nicole Richie, Stephen Fry and Rihanna, have tweeted about the subject, with latter writing: ‘#KONY2012 Spread the word!!!’
The overwhelming interest in the movement, caused the group’s website to crash following a huge upsurge in traffic.
Users can sign a petition to support the international effort to arrest Kony at www.invisiblechildren.com